Subito - Instant Photography

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Polaroid – an invention bordering on magic! In 1947, ingenious inventor Edwin Land made the impossible possible: press, wait, ready! Polaroid revolutionised photography. After just a short wait, you're holding the snapshots in your hand. This jaunty camera has fascinated artists and photographers for over half a century and today, in the digital age, it quenches our desire for the unique, the real. Award-winning director Peter Volkart unfolds the fabulous history of this cultural phenomenon in a playful montage of archive treasures, art photographs, amateur shots and commercials.

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Direction: Peter Volkart

Script: Peter Volkart

Original Title: Subito - Das Sofortbild

Original Languages: English, German, Swiss German

Subtitles: No subtitles

Film Production Country: Switzerland


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